When you talk about digital and social media marketing, other people mostly think about traditional networks like Twitter and Facebook. However, it is greatly surprising that messaging apps are catching up at a faster pace. With the rising number of active messaging app users, this particular medium has dedicatedly contributed to the soaring growth of businesses. Currently, it is estimated that there are 200 million diligent Whatsapp users in India. With such a wide application base, companies are now using this feature to conduct their operations via digital marketing medium. It is true, that some marketers may be still hesitant to dabble with this feature because of zero buying potential for the third party advertising and strictly maintained a privacy policy. However, you cannot totally deny the benefits which can be reaped from it. Continue reading Some frequently asked questions regarding Whatsapp marketing in India
