Are you a bulk SMS reseller service India that’s not getting customers? It’s probably because you are doing these marketing mistakes. Know how to avoid them.
As a business, you must be going through various ups and downs. However, the most common practice is text message marketing mistakes. The largest bulk SMS reseller provider points out some common errors and shares tips on how to prevent them.
Tips To Avoid Text Message Marketing Mistakes Right Away
- Offer value before you start selling
SMS marketing has a lot of similarities with email marketing. Make sure not to conduct super-aggressive communication at the beginning accompanied by links and sales rhetoric. Users are most likely to mark you as spam when start selling before. Always try to provide them with value first. The most valuable things to share with your consumers are discounts, event alerts, announcements, etc.
- Respond to your subscribers rapidly
Did you know that 75 per cent of customers lose interest when your company don’t respond to their text message? The world has gone digital and people can’t take their eyes off their phones even for a second. So, make sure not to give reasons to customers for doing so. Try to reply to your subscribers within 90 seconds. Let them know that their opinions matter to your business.
- See the clock before sending messages
This is particularly significant for most businesses. Nobody likes to receive a car promotional text at 11 p.m. Hence, it is always advisable to text your customers within reasonable business hours. As a matter of fact, the best time to send an SMS marketing campaign is between 11 am to 3 pm. This would avoid any sort of frustration and your customers won’t end up unsubscribing you.
- Always keep a clear opt-out button
Nobody wants to lose customers. But we have to respect their decision when they don’t want to remain connected. Even if you provide valuable information, some prospects would still unsubscribe from you. So, make sure to include a clear opt-out option. For example, some industries have the “Text STOP to unsubscribe” option for their customers.
- Don’t exceed the 160-character limit
When it comes to SMS, the shorter is better. Nobody has the time to sit and read your promotional messages. As a result, avoid exceeding the 160-character limit. Try to communicate all necessary information within a small space and still be the favourite of your customers.
Conclusion
Get more amazing tips on text message marketing by Web2SMS. They are undeniably the best company providing top-notch bulk SMS service in India. Get in touch with them today if your business really wants to pitch to customers. They provide affordable bulk SMS service which is suitable for all.