Both transactional SMS in Kolkata and promotional texts are indispensable parts of a business. Read this blog and find when is the right time to use both of them.
While transactional texts refer to messages that are mainly orders or booking alerts, promotional SMS is a basic sales message. Every SMS service provider in Kolkata state that a digital marketing brand aiming for success must use both in the right proportion.
Differences Between Transactional SMS And Promotional SMS
Transactional messages pass on information that is relevant to your product or service. They can be helpful for the following circumstances:
- Inform an account holder about his available account balance
- Send updates to a client about a particular invoice amount
- Deliver a confirmation message about an online subscription
- Remind customers about their flight or gate information
- Dispatching an acknowledgement of a call to your support number
On the other hand, Promotional SMS aims to promote your products and services. The message can be anything from sales to marketing. Examples of these texts are:
- Offer your customers discount codes or coupons
- Inform your clients about the ongoing sales
- Text customers about items that are high on demand or are going out of stock
- Remind them about upcoming events
Advantages Of Transactional Messages
There is no doubt in the fact that transactional texts keep your brand on top of the customer’s mind. Consequently, this reduces your reliability on marketing texts to force a connection. Additionally, it is a way by which you can offer your customers with piece of information. While building brand trust and loyalty, acknowledging their activities go a long way.
Another big benefit is that you can pass information to your customers without any delay. This is significant when urgent and immediate information needs to reach your consumers.
Advantages Of Promotional SMS
A promotional SMS creates awareness and has a greater reach in the first place. This can be related to a new product or service update. Additionally, companies can send significant information to a particular group of customers in a simple few clicks.
What’s more, is that promotional texts increase sales along with generating repeat sales. As a result, you achieve greater returns on your investment. Hence, your brand is sure to witness a lot of exposure among potential clients. Furthermore, it also allows you to deliver customized texts to a specific group of audiences.
Conclusion
The experts at Web2SMS offer quality transactional SMS at affordable prices. Here, you will also get bulk promotional SMS in Kolkata. So, don’t wait for long because the best bulk SMS service provider in Kolkata awaits your call. With the right tips and techniques, your brand is sure to excel.