According to the biggest SMS service provider in Kolkata, transactional text is all about notifications, alerts and reminders. Read this blog and know more.
While promotional text messages focus mainly on advertisements, transactional messages are different. In several cases, the customer’s behaviour activates a text message receipt. Let’s check out the benefits of transactional texts from the viewpoint of a successful SMS service provider.
Perks Of Incorporating Transactional Text Messaging
- Stunning reach
Unlike other forms of marketing, you can send transactional text messages to ‘do not disturb numbers’. This is because the recipient himself initiates the conversation with the brand. In other terms, you can “opt-in” and can communicate through transactional texts only. Furthermore, this is true whether you dispatch the transaction text to an Indian or American customer.
- Combining with triggered behaviours
Secondly, one can also integrate transactional texts with websites or software. This allows you to send these texts automatically to a consumer-based group depending on their behavioural trigger. Some brands optimize triggered text message confirmations when consumers pay their bills. Hence, it is an additional courtesy that builds trust and reduces customer service calls.
- Quick reach
Research suggests ninety per cent of text messages have an opening rate within the first three minutes of sending. This is not only good for the brand but also for customers desiring crucial information. Airlines requiring to reach passengers quickly optimize transactional text messages for communicating in real-time. It also helps during late arrivals, baggage or gate changes, etc.
- High open rate
Since SMS texts have a higher opening rate, customers prefer to gain service-based messages on their mobile devices. This high open rate enables businesses to connect with their clients without depending on marketing messages. Thus, this can appear a nuisance if a company sends them frequently.
- Bulk text capabilities
Transactional texts have no limits to the recipient. For instance, some industries optimize bulk SMS for contacting multiple users on one account when they reach their shared data limit. At this point, the business launches a transactional message alerting the account users of their overcharge.
- Two-way SMS
67 per cent of customers feel that the necessity to change a notification into a two-way dialogue is very crucial. Brands can optimize transactional text messages to obtain a response. For this, they often optimize key phrases such as “Reply YES to confirm.” Moreover, it can mark the starting of a particular conversation. These are the usual benefits of optimizing transactional text messages.
Conclusion
Are you willing to use quality transactional SMS in Kolkata services? Then, contact Web2SMS today and leverage their useful solutions for your business. They are the most reliable SMS service provider in Kolkata offering extremely affordable services. Head over to them soon!