The popularity of WhatsApp became the talk of the town. WhatsApp Marketing in Kolkata gradually attracted big banners and investors. Here is why your business needs it too.
Do you think it is challenging to build an audience on WhatsApp? If yes, we assume you are not setting your goals correctly. WhatsApp marketing services in Kolkata, if used in the right way can attract your audience’s attention and enhance your relationship with customers.
Is Whatsapp Marketing Beneficial For Small And Medium Businesses?
Small local businesses are usually confined to one particular geographical location. Expanding your business via physical stores can involve a lot of investment. Thus implementing WhatsApp marketing strategies, can improve your profit and performance simultaneously.
- Promotion through WhatsApp is a great way to make potential consumers aware of your presence.
- Local businesses and marketers can ask their customers for feedback and reviews.
- Sending texts, audio, videos through WhatsApp is free of cost. Hence no extra charge for promotions, unlike print media.
What Are The Compelling Reasons To Create WhatsApp Marketing Strategy?
Diverse Features:
- Groups bring together like-minded people to share views and opinions. With a maximum size of 256, you can bring together your most valued customers to share product previews, early deals, etc. Keep the group subject relevant for users to be able to find it.
- Broadcast is a feature that can send a message to your broadcast list recipients. It is a great way to create awareness about your brand and also, products and to share announcements.
- Status can come to use in a variety of ways. Create short videos for product demos and also, share customer experiences. You can display images about product information or use your status to humour your customers or share updates in real-time.
- Sharing links to your products or services, PDFs or docs as case studies, video product demonstrations, audio files informing customers or how to’s can help inform and also, engage with audiences. You can also share your location for customers to reach you easily, and share contacts for customer service and updates.
- Calling You can connect with your international customers via voice calls. If you are a B2B company, leverage video calls for free demos and also, direct consultations.
Permission-Based Marketing:
It will be a relief for you to know that this platform offers permission-based marketing. You can’t simply search for or buy contacts. You either request them to share their number or to message you first. Hence there is no question of intrusion as you only cater to customers who are genuinely interested in your products and services.
Easy Marketing Tool:
Easy messaging tools such as quick replies enhance and ease the process of communication between customers and business owners. Also, you can save your time by using three types of scheduled messages that the app offers.
Conclusion:
WhatsApp is an excellent medium for customer service. It’s used to resolve queries, share FAQs, track order delivery, and also, leveraging conversational chatbots. Seek help from professionals of Web2sms, the leading company that provides Bulk WhatsApp marketing services in Kolkata.